Launching Natural Selection has been a total learning experience for us. It challenged us in so many great ways and also lead us to so many wonderful opportunities to collaborate with talented people we've admired.

Besides this being first attempt in creating a furniture & lighting product line, it was also our first collaborative project with an artist, Ashley Helvey, our first time having a professional photographer like Charlie Schuck help us take fantastic studio shots, our first time showing at Noho Design District during NY Design Week, which then lead to our first feature in Surface Magazine!