OVER / UNDER EXHIBITION, SHOWROOM
Ladies & Gentlemen Studio came together with Australian furniture manufacturer SP01 to create a temporary showroom space in DDG Partners' XOCO Building in Manhattan. Pairing L&G lighting over SP01 furniture, we designed and installed the exhibition using simple materials to elevate the otherwise raw space and highlight the pieces on show. The immersive environment consisted of a series of 'vignettes' framed by seamless paper and velum strips. Part showroom, part stage set...the vignettes evoked a series of narratives meant to convey the shared aesthetics of the brands involved while implying possible contexts of use.
In addition to SP01, the space was further brought alive by an L&G curated selection of CC Tapis rugs, ceramics by High Gloss and Object & Totem, sculpture by Pat Kim, and a vintage art book library by A Window + Various Projects.
L&G styled and creative directed the photography in collaboration with photographer Brooke Holm.
Our design and creative direction services are available for your custom project.